Amenity Choice is an online store that provides premium planting and landscaping solutions for landscape contractors, landscape architects, planters, landowners and garden enthusiasts. We help our customers make informed decisions with confidence and help to make their landscaping visions a reality.
The landscape and amenity horticultural sectors are continuously evolving, and we pride ourselves on supplying a wide range of specially developed products to help our customers achieve outstanding results. Sustainability and environmentally responsible alternatives are at the heart of our decisions, with a focus on lowering carbon footprints, providing biodegradable alternatives and improving product performance wherever possible.
Our product range includes weed killers, fertilisers, lawn edging, tools and equipment, tree planting solutions, wildlife habitats, and grass and wildflower seed.
đź’° Commission & Payments
We want you to succeed, and that starts with knowing exactly how you get rewarded.
Commission structure
- Standard program offers 6% commission on every successful order
- No cap – your earnings grow as much as your promotion does
- Commissions are tracked automatically, so you’ll always know what you’ve earned
Cookie duration
- Our tracking cookie lasts 30 days, meaning anyone who clicks your link within this time and makes a purchase earns you commission
- If a customer clicks on your link, then later clicks another affiliate’s link and makes a purchase, the sale will apply to them and they will receive the commission.
- Customers need to be using cookies for us to track purchases. If a customer doesn’t allow cookies or clears their cookies, then we can’t track them so can’t pay earnings on that person’s activity.
Transparency & Support
- You can see your clicks, conversions and earnings in your creator dashboard
- If you have any questions, please contact the team at creators@amenity.co.uk
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Important: Please update your payment method. If your payment detail is not specified, you will not be able to receive updates on commission payment. In addition, you can edit your profile and set up the notification options in Settings.
🚀 How It Works
Getting started is simple. Our Creator Program is designed to make it easy for you to start earning commissions straight away.
1. Get your affiliate link
- Your unique affiliate link can be found in your affiliate dashboard
- This link tracks every click and purchase generated through your referrals.
2. Share your link
Promote your link wherever your audience is most engaged, including:
- Social media posts, reels, videos and stories (TikTok, Instagram, YouTube, etc.)
- Blog posts
- Website content
Tip: Authentic content that demonstrates you using the product typically performs best.
3. Customers click and purchase
- When someone clicks your affiliate link and completes a purchase, the sale is automatically tracked.
- No manual reporting is required, allowing you to focus on creating and sharing your content.
4. Earn commissions
- Commissions are credited to your account based on eligible sales generated through your affiliate link.
- You can track your clicks, conversions, and earnings at any time through your affiliate dashboard.
Quick Start Checklist
To get up and running quickly, we recommend:
- Log in to your affiliate dashboard and get your affiliate link
- Explore the Media Gallery for inspiration and brand assets
- Review the Do’s & Don’ts outlined in this guide
- Create your first post, video or piece of content featuring our products
- Share your content with your audience and start earning
âś… Creator Guidelines: Do's & Don'ts
To help you succeed while protecting our brand, customers, and compliance obligations, we’ve put together some simple rules for promoting our products. Following these guidelines will help ensure your content performs well, remains compliant, and reflects the values of our brand.
Please ensure you have fully read and understood the Creator Program Terms & Conditions before promoting any products.
âś… DO:
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Create original content featuring the product – Show real experiences, demonstrations, reviews, tutorials, projects or genuine results.
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Be honest and authentic – Share your genuine experiences and opinions about the products you promote. Authentic content builds trust and performs best.
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Disclose affiliate links clearly – Let your audience know when you may earn a commission from purchases made through your links. See more details in our Legal & Compliance section below.
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Focus on helping your audience – Educate, solve problems, and highlight relevant product benefits rather than focusing solely on making a sale.
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Use approved brand assets – Use logos, product images, videos, and other materials provided through our Media Gallery, when appropriate.
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Follow applicable laws and platform policies – Ensure your content complies with advertising standards, consumer protection requirements and the policies of the platforms where you publish.
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Make accurate product claims – Only make statements about products that are supported by official product information or your genuine experience using them.
❌ DO NOT:
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Make false or exaggerated claims – Do not make misleading, unsubstantiated, or exaggerated claims about product performance, environmental benefits or expected results.
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Spam links – Avoid posting links in forums, comment sections, unsolicited direct messages, or other inappropriate locations. A few well-placed links within high-quality content are far more effective than excessive link placement.
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Misrepresent yourself or the brand – Do not impersonate Amenity Choice, its employees, contractors, representatives or suggest you are acting on behalf of the company.
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Use prohibited traffic sources – Do not use bots, automated traffic, incentivised clicks, click farms or other artificial methods of generating engagement, clicks or sales.
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Use paid advertising on our brand terms without permission – Do not bid on, or use our brand name, trademarks, product names or close variations in paid advertising unless you have received prior written approval.
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Share expired or incorrect promotions – Always check the Media Gallery and Creator Guide to ensure promotions, offers and product information are current and correct.
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Misuse marketing materials – Do not modify or misrepresent any promotional content, make unapproved product claims, or present marketing materials in a way that changes their meaning or creates misleading impressions.
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Promote restricted or professional-use products without approval – Some products sold by Amenity Choice are restricted, regulated, hazardous, professional-use only, or business-use only. These products must not be promoted unless Amenity Choice has approved you to do so in writing.
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Promote professional-use products to domestic users – Professional-use plant protection products, herbicides, pesticides, and other regulated chemicals must not be promoted to domestic or general consumer audiences, or in any way that conflicts with the product label, safety data sheet, statutory conditions of use, training requirements, operator protection requirements, or environmental restrictions.
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Violate the Creator Program Terms & Conditions – Failure to comply with these guidelines or the program terms may result in commissions being withheld, suspension from the program or immediate termination.
đź’ˇ Content Inspiration
Creating authentic, useful content is one of the most effective ways to generate clicks, engagement, and sales through your affiliate links.
Content Formats That Typically Perform Well
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Product demonstrations – Show the product in use in a real setting and explain its key benefits.
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Garden or project showcases – Share planting, landscaping, or garden improvement projects where the product is used.
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Before and after transformations – Highlight visible improvements in lawns, borders, beds, or outdoor spaces.
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Problem → solution content – Show a common issue and how the product helps solve it.
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Quick tips and tutorials – Share simple, practical gardening advice using the product where relevant.
Simple Content Structure
Most high-performing content follows a simple flow:
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Hook – Grab attention with a problem, question, or result.
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Identify the problem – Explain the issue or goal.
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Show the solution – Demonstrate the product in use.
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Result – Share the outcome or benefit.
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Include a call-to-action – Encourage viewers to learn more via your affiliate link.
Best Practices
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Keep it authentic – Genuine experiences outperform overly promotional content.
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Show real-world use – Demonstrate products in practical situations wherever possible.
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Experiment with formats – Try videos, photos, project updates, tutorials, and stories to see what resonates with your audience.
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Focus on benefits – Explain how the product helps rather than simply listing features.
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Use captions or text overlays – Many watch videos without sound.
Content Ideas
Here are some simple, high-performing content ideas you can use for home garden audiences. These are designed to feel natural, relatable, and easy to film in real outdoor spaces:
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“Before and after” garden improvements – e.g. a lawn patch repair, a planting bed transformation, or tidying up an overgrown corner.
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“Come with me while I…” gardening clips – e.g. planting wildflower seeds, putting in new trees, edging a border, or improving soil.
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Common gardening problems and fixes – e.g. poor soil, patchy lawns, weeds taking over, or plants not establishing properly.
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Seasonal gardening content – e.g. “What I’m planting this spring”, “Preparing my garden for summer”, or “Autumn planting tips”.
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Quick product demos in real gardens – show how you actually use the product outdoors, not in a staged setup.
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Small wins in the garden – e.g. “This simple change made a big difference to my garden beds” or “How I improved this space in under an hour”.
Reminder Always ensure your content follows the Creator Program Guidelines and only features products you are authorised to promote. Focus on real, practical use in home garden settings rather than staged or overly commercial content.
🎯 Messaging & Positioning
To help your content connect with your audience and convert effectively, it’s important to communicate our brand and products clearly, consistently, and authentically.
1. Unique Selling Points (USPs)
When featuring products, focus on what makes them stand out, such as:
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Quality and reliability – Built to perform in real garden and landscaping conditions
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Ease of use – Simple, practical solutions that save time and effort
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Value for money – Long-lasting results and cost-effective solutions
Don’t just list these points, show them in action through real use and examples.
2. Audience Positioning
Our products are used across both home and garden users and professional sectors, including landscapers, estates, contractors, and grounds teams.
As a creator, you should position your content based on the product and the audience it naturally fits. This may include:
- Everyday garden improvement and home outdoor spaces
- Landscaping and planting projects
- Professional grounds maintenance and larger-scale applications
Always ensure your content reflects real, practical use cases relevant to the audience you are speaking to.
3. Tone & Voice
Keep your content natural, clear, and relatable:
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Friendly and approachable – Speak like you’re helping someone solve a problem.
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Honest and authentic – Focus on real experiences and opinions.
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Helpful and informative – Educate rather than over-sell.
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Inspiring and practical – Show what’s possible in real outdoor spaces.
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Simple language – Avoid jargon where possible.
Tip: Think clear, useful advice tailored to real-world gardening or landscaping situations.
4. Common Mistakes to Avoid
- Overpromising or exaggerating results
- Using overly technical language without explanation
- Ignoring the real needs of the audience you are speaking to
- Forgetting to include a clear call-to-action
⚖️ Legal & Compliance
As a creator in our programme, you are responsible for ensuring all promotional activity complies with applicable advertising laws, platform rules, and regulatory requirements. This section outlines the key requirements you must follow when promoting our products.
Affiliate Disclosure Requirements
You must clearly and prominently disclose your affiliate relationship in all content where affiliate links are used, including social media posts, videos, stories, blogs, websites, email content (where permitted), and any other promotional material.
Your disclosure must:
- Be clear, obvious, and easily understood by the average consumer
- Be placed at the beginning of content or clearly visible at the point of promotion
- Not require users to click, scroll, or search to find it
- Be appropriate for the platform used (e.g. #Ad or #Advert on social media)
Acceptable examples include:
- #Ad or #Advert
- This post contains affiliate links.
- I may earn a commission if you purchase through my link.
Unacceptable disclosures include ambiguous tags such as #aff, #sp, #collab, or #partner when used on their own.
Please Note: By participating in this program, you acknowledge that you are responsible for complying with all applicable laws and guidelines, including those set by relevant regulatory authorities. Failure to comply may result in removal from the program and forfeiture of commissions.
Data Privacy & GDPR
If you collect or process any personal data, you must comply with applicable UK GDPR and data protection laws.
- Do not collect or store personal data unless you are legally permitted to do so
- Do not share or misuse any personal data obtained through your promotional activity
- Ensure all content handling or audience interactions comply with relevant privacy regulations
Prohibited Claims & Accuracy
- Do not make false, misleading or unverified claims about any of our products.
- Do not guarantee specific results unless officially supported by product information.
- Avoid exaggerated statements such as “instant results” or “works for everyone”.
Traffic Sources & Advertising Restrictions
Certain promotional methods are not permitted without prior written approval.
This includes, but is not limited to:
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Paid Advertising Policy: Paid advertising (search, social, display, shopping, retargeting, remarketing), cashback, voucher, deal, loyalty, browser extension, toolbar, or any other incentivised traffic sources used to promote Amenity Choice, its products, website, offers, discounts, or affiliate links without prior written approval from Amenity Choice.
- Affiliates must not bid on, target, use or otherwise seek to benefit from Amenity Choice brand terms, including “Amenity Choice”, “amenity.co.uk”, misspellings, variations, abbreviations, domain names, brand plus product terms, or brand plus discount, voucher, coupon, offer or promotional terms.
- Affiliates must not create adverts, landing pages, search listings or promotional content that:
- Misleads users into believing they are dealing directly with Amenity Choice
- Suggests official affiliation with Amenity Choice
- Competes with X’s own paid marketing activity
- Incentivised traffic, bots, automated clicks, or artificial engagement
- Spam or unsolicited promotion, including forum posting, DM spam, or coupon/deal sites
Always check if a channel is allowed before running campaigns.
Brand Protection
- Do not impersonate Amenity Choice, its employees, or representatives.
- Use only approved logos, images, and creative assets from the Media Gallery.
- Ensure all content reflects the brand’s tones, values and positioning.
Please Note: Failure to comply with these requirements may result in removal from the Creator Program, withholding of commissions, and termination of your account.
đź“© Support / Contact Info
We’re here to help you succeed. Whether you have a question, need clarification, or want feedback on your content, don’t hesitate to reach out.
đź“© Get in Touch
For any questions or support, contact us at:
We aim to respond to all enquiries within 2-3 working days.
Our goal is to help you grow and succeed in the program. The more you succeed, the more we all win, so don’t hesitate to reach out.
